Dr. Svafa Grönfeldt is an Icelandic business woman, author and former President of Reykjavík University.[1] Her parents were Þórleifur and Erla Grönfeldt, store owners in the small town of Borgarnes, where Svafa Grönfeldt grew up; on the West Coast of Iceland along with her two sisters: Þóra and Íris, which competed for Iceland on the Olympic Games of 1984 and 1986.
She worked in various positions at Actavis Group until she was made Vice President of the company. She resigned when she accepted the nomination for President of Reykjavík University. She is currently a member of the Board of Avogen. Grönfeldt published the book Service Leadership - The Quest for Competitive Advantage in 2006 along with Judith Strother.